YOU ARE HERE: Annual Report 2003 > Inspiration > Strategy for Growth
STRATEGY FOR GROWTHWe have a strong foundation in Australia, New Zealand and Asia, and profitable growth opportunities from this base. We will invest in existing facilities and sustainable growth opportunities to ensure we deliver on our commitments to our shareholders, our customers, our employees and our communities. In summary, we will be a flat steel products and building solutions company that is focused on delivering shareholder value by:
We will continue to build on our market and production strengths, which include:
Asia is our major geographical growth focus and we will continue to invest in and grow our Australian and New Zealand businesses. In particular, we will seek profitable growth avenues in the building and construction market segment, while responding to attractive opportunities in other market segments. We have already made a number of announcements regarding our growth initiatives, including some that have been implemented. They include:
Our new status as an independent company has enabled us to respond more quickly and creatively to the needs of our customers, to reinvest in our business, and to start implementing our plans for profitable growth. We are also continuing the hard work that we have undertaken over many years to improve the foundations of our business by continuously lifting our safety performance, as we strive to achieve our goal of Zero Harm. In addition, we are looking to strengthen relationships with our host communities, and further reduce the impact of our activities on the environment. |